{"title":"Digital Downloads \u0026 Tools","description":"","products":[{"product_id":"digital-product","title":"Checklist: 15 Shopify Store Essentials","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThis is a friendly reminder of the 15 essentials every Shopify store should have covered. No judgment, just a helpful nudge.\u003c\/p\u003e\n\u003cp\u003eRunning a store is a lot. It's easy to let things slip through the cracks. This checklist is a gentle reminder of the baseline essentials every Shopify store should have in place.\u003c\/p\u003e","brand":"Moss Ecommerce Management","offers":[{"title":"Default Title","offer_id":52544939163924,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/1423\/7204\/files\/3zcvjnn6a2eomozr8q4mqw8y7ay9.png?v=1779738507"},{"product_id":"how-to-get-found-locally-for-ecommerce-stores-with-a-physical-location","title":"How to Get Found Locally for Ecommerce Stores with a Physical Location","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eAs a former brick \u0026amp; mortar store owner, I've created a quick guide to help you come up with ways to get known in your local community.\u003c\/p\u003e","brand":"Moss Ecommerce Management","offers":[{"title":"Default Title","offer_id":52544947552532,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/1423\/7204\/files\/jsm8pj51kiiseqfhn2ru17nbqci5.png?v=1779738619"},{"product_id":"the-shopify-migration-playbook","title":"The Shopify Migration Playbook","description":"\u003cp\u003e\u003cstrong\u003eThe Shopify migration playbook I use on every client engagement. Now yours to keep.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA Shopify migration isn't a website rebuild. When you're already doing real revenue, the things that go wrong aren't cosmetic. They're the things that quietly cost you money for months before anyone notices: lost SEO traffic, missing gift card balances, broken email flows, customer history that didn't make the move.\u003c\/p\u003e\n\n\u003cp\u003eI built this playbook so none of that happens. It's the exact 132-task spreadsheet system my team uses on every Shopify migration at Moss. Five tabs, eight phases, every step in the order it actually needs to happen on a real project.\u003c\/p\u003e\n\n\u003cp\u003eNow it's yours, for every migration you'll ever run.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat's inside\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOne .xlsx file you can open in Excel or drag into Google Drive. All formulas, formatting, and dropdowns transfer cleanly.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e132 tasks across 8 phases, sequenced in the order they actually happen on a real migration\u003c\/li\u003e\n\u003cli\u003eAuto-calculating dates — change your start date once, every phase updates automatically\u003c\/li\u003e\n\u003cli\u003eReassignable phases — move any task between phases by changing one number, and the timeline recalculates\u003c\/li\u003e\n\u003cli\u003eLive progress bars for each phase and the project as a whole\u003c\/li\u003e\n\u003cli\u003eColor-coded status: Not Started, In Progress, Blocked, Complete, N\/A\u003c\/li\u003e\n\u003cli\u003eDropdown validation so your team can't accidentally typo their way into broken data\u003c\/li\u003e\n\u003cli\u003eA client-facing Project Summary tab you can share without exposing the full task list\u003c\/li\u003e\n\u003cli\u003e496 formulas tested with zero errors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe 8 phases\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePhase 0 — Discovery \u0026amp; Scoping (12 tasks).\u003c\/em\u003e Audit current platform, tech stack, SKU count, integrations. Confirm plan and timeline before committing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePhase 1 — Kick Off \u0026amp; Access (10 tasks).\u003c\/em\u003e Credentials, dev store, project workspace. Everyone has access before the build starts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePhase 2 — Data \u0026amp; Migration Prep (19 tasks).\u003c\/em\u003e Products, customers, orders, gift cards, reviews, URL redirect map. Where most migrations fail.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePhase 3 — Store Build (16 tasks).\u003c\/em\u003e Theme, branding, collections, navigation, content pages.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePhase 4 — Apps, Payments \u0026amp; Integrations (19 tasks).\u003c\/em\u003e Shopify Payments, tax, shipping, core app stack, ERP\/3PL\/accounting.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePhase 5 — Marketing \u0026amp; SEO (23 tasks).\u003c\/em\u003e Sales channels, Google stack, email flow migration, SEO redirect implementation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePhase 6 — Pre-Launch QA \u0026amp; Training (19 tasks).\u003c\/em\u003e Full QA pass, Loom training videos, written SOPs for the client team.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePhase 7 — Launch \u0026amp; Post-Launch (14 tasks).\u003c\/em\u003e Launch day checklist, 7-day bug sweep, 30-day check-in.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho this is built for\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eShopify experts, freelancers, and agencies running client migrations. Brand owners migrating their own store from Wix, BigCommerce, Squarespace, or WooCommerce. Anyone with existing SEO traffic, customer history, or email lists they can't afford to lose in the move.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWant me to run it with you?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you'd rather not migrate alone, my Done-With-You Migration includes this full playbook plus weekly working sessions and 30 days of post-launch support after you go live. \u003ca href=\"\/products\/done-with-you-shopify-migration\"\u003eLearn more here.\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you'll get\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMoss_Shopify_Migration_Plan.xlsx — the full 5-tab workbook, 132 tasks, 496 tested formulas\u003c\/li\u003e\n\u003cli\u003ePDF quick-start guide\u003c\/li\u003e\n\u003cli\u003eLifetime updates — when I improve the template, you get the new version free\u003c\/li\u003e\n\u003cli\u003eEmail support — questions answered within 24 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eCommon questions\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat file format is it?\u003c\/strong\u003e\u003cbr\u003e\nOne .xlsx file. Works in Microsoft Excel (desktop, web, mobile), Google Sheets, and Apple Numbers. To use it in Google Sheets, drag the file into your Drive and open with Sheets. Everything transfers cleanly.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs this a checklist or an actual working tool?\u003c\/strong\u003e\u003cbr\u003e\nA working tool. Change a task's phase number and the timeline recalculates. Update the project start date once and every downstream phase shifts. 496 formulas connect the tabs together.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use it on multiple client projects?\u003c\/strong\u003e\u003cbr\u003e\nYes. Single user license covers unlimited migrations. Duplicate the file for each client. You just can't resell or redistribute the file itself.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDo you offer refunds?\u003c\/strong\u003e\u003cbr\u003e\nYes. If the template isn't useful to you, email me within 7 days of purchase and I'll refund you. No forms.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does it take to set up for a new project?\u003c\/strong\u003e\u003cbr\u003e\nAbout five minutes. Open the Settings tab, edit the yellow-highlighted cells (client name, start date, owners), and the entire workbook is configured.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInstant digital download · Works in Excel \u0026amp; Google Sheets · 7-day refund guarantee · Made in Southern Louisiana\u003c\/em\u003e\u003c\/p\u003e","brand":"Moss Ecommerce Management","offers":[{"title":"Default Title","offer_id":52544970686740,"sku":null,"price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/1423\/7204\/files\/01_hero.png?v=1779738919"},{"product_id":"the-product-organization-system","title":"The Shopify Product Organization System","description":"\u003cp\u003e\u003cstrong\u003eThe operational system for store owners with 500+ products and a catalog that's gotten out of hand.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour VA adds 'Dress'. Your part-time employee adds 'dresses'. You added 'Dresses' on Monday. Three months later, your Dresses collection is missing a third of your dresses, your Google Shopping feed has warnings nobody understands, and onboarding a new hire takes three weeks instead of three days.\u003c\/p\u003e\n\u003cp\u003eThis is catalog drift. It happens to almost every store the moment more than one person starts adding products. And it gets worse with scale.\u003c\/p\u003e\n\u003cp\u003eI built this system to stop it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you get\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Product Organization System (PDF guide). The thinking, the framework, and the five disciplines that keep a catalog organized as you scale.\u003c\/li\u003e\n\u003cli\u003eThe Product Onboarding Template (.docx). 15 pages of fill-in-the-blanks decisions. You customize once with your team, then it becomes the source of truth for everyone who touches your catalog.\u003c\/li\u003e\n\u003cli\u003eA tear-off new product checklist. Print it, tape it to your monitor, use it for every product you add.\u003c\/li\u003e\n\u003cli\u003eAn 8-point audit you can run on your existing catalog in 2 hours to find what's broken.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho this is built for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEstablished Shopify stores with 500 or more products. Boutiques, apparel brands, multi-vendor stores. Anyone whose catalog has gotten messy because more than one person adds products, and who needs a written system their team can actually follow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhy this matters.\u003c\/em\u003e The hidden costs of catalog drift, in five categories that don't show up in a single report.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe five disciplines.\u003c\/em\u003e The principles every well-organized catalog runs on. Same disciplines, every vertical, every SKU count.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe 8-point audit.\u003c\/em\u003e A 2-hour walkthrough of your existing catalog to find every weak spot before you fix anything.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe five common mistakes.\u003c\/em\u003e Tags as a junk drawer. Theme-locked collections. Mixed manual\/automatic logic. SKU chaos. Random onboarding order. How to spot each and how to fix it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to use the template.\u003c\/em\u003e The 3-hour working session that turns the template into your team's operating doc.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the template\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e12 sections covering store basics, titles, product types, collections, vendors, tags, images, descriptions, variants, SKUs, categories, and onboarding order\u003c\/li\u003e\n\u003cli\u003ePre-filled starter lists for apparel, accessories, and footwear stores\u003c\/li\u003e\n\u003cli\u003eSide-by-side comparison tables for collection rules (manual vs automatic)\u003c\/li\u003e\n\u003cli\u003eYellow-highlighted fill-in spots that show your team exactly what to decide\u003c\/li\u003e\n\u003cli\u003eA printable new product checklist as the closing appendix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWant me to run it on your store?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you have 1,000+ products and don't want to spend three weekends fixing them yourself, my month-long Product Organization engagement is the managed version. I do the audit, I do the catalog cleanup, you walk away with the template filled in for your store and a working system your team can run. \u003ca href=\"\/products\/product-organization-engagement\" title=\"product organization engagement\"\u003eLearn more here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCommon questions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat file formats are these?\u003c\/strong\u003e\u003cbr\u003eOne PDF guide and one .docx template. The .docx opens in Microsoft Word, Google Docs, or Apple Pages. Drag it into Drive and open with Docs if you prefer working there.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this Shopify-specific?\u003c\/strong\u003e\u003cbr\u003eThe conventions and field names are Shopify-native, but the disciplines and template structure work for any ecommerce platform. If you're on BigCommerce, WooCommerce, or another platform, you'll need to translate field names but the system holds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan my team use it on multiple stores?\u003c\/strong\u003e\u003cbr\u003eYes. Single user license covers unlimited stores under your ownership or management. Duplicate the template for each store you manage. You just can't resell or redistribute the files.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you offer refunds?\u003c\/strong\u003e\u003cbr\u003eYes. If the system isn't useful to you, email me within 7 days and I'll refund you. No forms.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the team session take?\u003c\/strong\u003e\u003cbr\u003eAbout 3 hours to fill in the template properly with the people who actually add products. The audit is another 2 hours. So one full afternoon, or one Saturday morning.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eInstant digital download. Works in Word and Google Docs. 7-day refund guarantee. Made in Southern Louisiana.\u003c\/em\u003e\u003c\/p\u003e","brand":"Moss Ecommerce Management","offers":[{"title":"Default Title","offer_id":52545434353940,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/1423\/7204\/files\/01_pos_hero.png?v=1779756759"},{"product_id":"monthly-social-media-plan","title":"Monthly Social Media Plan","description":"\u003cp\u003eA full month of ready-to-schedule social media posts for your brand, written for you, delivered as a copy-paste-ready PDF.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA dated posting calendar for the month\u003c\/li\u003e\n\u003cli\u003eCaptions for Instagram, Pinterest, and Facebook, each tied to your real products and links\u003c\/li\u003e\n\u003cli\u003eHashtags, suggested posting times, and which image to use for every post\u003c\/li\u003e\n\u003cli\u003eSeasonal and holiday hooks matched to your region\u003c\/li\u003e\n\u003cli\u003eEverything formatted to paste straight into Buffer or any scheduler\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003ePlace your order.\u003c\/li\u003e\n\u003cli\u003eWe email you a short intake form (about 5 minutes) to grab your website, what to feature, and your brand voice.\u003c\/li\u003e\n\u003cli\u003eWe build your custom month of posts' copy and email you the finished PDF.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eNo accounts connected, no posting on your behalf, just a done-for-you copy content plan you control.\u003c\/p\u003e","brand":"Moss Ecommerce","offers":[{"title":"Default","offer_id":52639966167316,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/1423\/7204\/files\/MonthlySocialMediaPlantoday.png?v=1780854398"},{"product_id":"post-migration-seo-review","title":"Post-Migration Diagnostic","description":"\u003cp\u003e\u003cstrong\u003eYour Shopify migration introduced technical issues that are quietly eroding the authority and performance you built on your old platform. This diagnostic finds everything, explains it, and tells you exactly how to fix it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost stores do not realize the damage until rankings have already dropped or traffic has quietly declined. This diagnostic is designed to catch everything before it compounds.\u003c\/p\u003e\n\u003ch2\u003eWhat You Receive\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Findings \u0026amp; Recommendations Report\u003c\/strong\u003e - 8-section branded report covering SEO position health, navigation and collections architecture, redirect completeness, GMC feed status, product catalog gaps, and sync tool configuration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollections Audit\u003c\/strong\u003e - a complete tag-by-tag fix list for every empty or misconfigured collection, with the exact condition to enter in Shopify admin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMissing Redirect CSV\u003c\/strong\u003e - ready to import directly into Shopify in one click\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePriority Action List\u003c\/strong\u003e - 20 items organized into phases (pre-work, foundation, optimization, growth) with time estimates and owners\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGSC Opportunity Analysis\u003c\/strong\u003e - the highest-value keyword positions you are close to winning before you spend a dollar on ads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho This Is For\u003c\/h2\u003e\n\u003cp\u003eShopify stores that recently migrated from Magento, WooCommerce, BigCommerce, or another platform and are concerned about SEO performance, organic traffic changes, or technical issues introduced by the migration.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePurchase and complete a short intake form (about 30 minutes) with your data exports\u003c\/li\u003e\n\u003cli\u003eWe run the full diagnostic against your GA4, GSC, Shopify, and previous platform data\u003c\/li\u003e\n\u003cli\u003eYour complete report package is delivered within 3-5 business days\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhat We Analyze\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSEO position trend since migration - are you gaining or losing ground?\u003c\/li\u003e\n\u003cli\u003eCollections architecture and empty collection audit\u003c\/li\u003e\n\u003cli\u003eRedirect completeness - blog posts, product URLs, category pages\u003c\/li\u003e\n\u003cli\u003eProduct catalog gaps between old and new platform\u003c\/li\u003e\n\u003cli\u003eGoogle Merchant Center feed health and image compliance\u003c\/li\u003e\n\u003cli\u003eSync tool source of truth configuration (Syncio, Stock Sync, etc.)\u003c\/li\u003e\n\u003cli\u003eRevenue and traffic comparison normalized for an accurate before and after assessment\u003c\/li\u003e\n\u003cli\u003eNavigation UX and on-site search failure analysis\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eDelivered within 3-5 business days of receiving your complete data submission. 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This is for any established Shopify store that wants an independent, data-driven analysis of what is holding it back.\u003c\/p\u003e\n\u003ch2\u003eWhat You Receive\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Findings \u0026amp; Recommendations Report\u003c\/strong\u003e - covering collections architecture, navigation UX, Google Merchant Center feed health, on-site search failures, product catalog issues, and SEO positioning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollections Audit\u003c\/strong\u003e - a complete tag-by-tag fix list for every empty or misconfigured collection, with the exact condition to enter in Shopify admin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePriority Action List\u003c\/strong\u003e - phased action plan with time estimates and owners across foundation fixes, optimization, and growth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoogle Search Console Opportunity Analysis\u003c\/strong\u003e - high-impression, low-CTR keywords where small optimizations will move the needle quickly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho This Is For\u003c\/h2\u003e\n\u003cp\u003eAny established Shopify store doing $3K or more per month that feels like performance is below where it should be - or that wants an independent review before launching paid advertising, a new product line, or a major site change.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePurchase and complete a short intake form (about 20 minutes) with your data exports\u003c\/li\u003e\n\u003cli\u003eWe run a full analysis against your GA4, GSC, and Shopify data\u003c\/li\u003e\n\u003cli\u003eYour complete report package is delivered within 3-5 business days\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhat We Analyze\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCollections architecture - empty collections, tag mismatches, broken conditions\u003c\/li\u003e\n\u003cli\u003eNavigation UX and on-site search failure analysis\u003c\/li\u003e\n\u003cli\u003eGoogle Merchant Center feed health and image compliance\u003c\/li\u003e\n\u003cli\u003eProduct catalog issues - $0 prices, ghost products, missing data\u003c\/li\u003e\n\u003cli\u003eSEO position health and keyword opportunities\u003c\/li\u003e\n\u003cli\u003eTraffic and revenue by channel to identify where customers are and are not converting\u003c\/li\u003e\n\u003cli\u003eBounce rate and checkout conversion trends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eDelivered within 3-5 business days of receiving your complete data submission. 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